WHY I'M RUNNING
I’m running for New Braunfels City Council – District 4 because for too long, too many voices have been missing from the room.
Not ignored.
…MISSING.
In a city as vibrant, growing, and diverse as ours, it’s time we stopped pretending that leadership only looks one way.
I didn’t move here to sit quietly. I moved here to live freely. And I’m not alone.
I’m running because:
- Our district deserves a council member who listens to everyone—not just the loudest or most well-connected.
- Families should be able to afford to live here without sacrificing their safety, identity, or dignity.
- Young voters, new residents, and longtime community members alike deserve leadership that reflects their values.
This campaign isn’t about party lines. It’s about real representation.
It’s about standing up—boldly, visibly, and unapologetically—for every neighbor who’s been told to sit down, be quiet, or “just be grateful to be here.”
What I’m Fighting For
These aren’t just talking points.
These are the values guiding every decision I’ll make at City Hall.
Here’s what I’m fighting for:
Affordable Housing for All
Too many lifelong residents and essential workers are being priced out of their own city. I’ll fight for policies that prioritize affordability, protect renters, and hold developers accountable to the communities they’re building in.
Safe Neighborhoods, Not Just More Patrols
Safety should look like well-lit streets, community-based programs, and spaces where neighbors know each other—not just more funding for ticket books and traffic stops. I believe in proactive safety, not reactive enforcement.
Infrastructure That Honors the People Who Live Here
We need roads, sidewalks, and drainage systems that serve everyone—not just tourists or those in new developments. From water equity during droughts to thoughtful city planning, I’ll fight for infrastructure that keeps up with our growth and respects our past.
Real Access to Government
No more closed doors, unanswered calls, or decisions made behind the scenes. I will host open forums, speak plainly, and make sure every resident—especially the ones historically overlooked—has a seat at the table.
Protecting the Soul of New Braunfels
I’m running to preserve the unique soul of this city—from its cultural roots to its environmental resources. That means honoring our Black, Brown, and Indigenous histories while protecting the Comal and Guadalupe Rivers from exploitation.
Economic Justice & Small Business Growth
I’ll advocate for local entrepreneurs, not just mega-developers. That includes fair permitting, access to city grants, and ensuring that underrepresented business owners get a fair shot.
Get Involved
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Be Part of the Change
Upcoming Events
GOOD TROUBLE LIVES ON: Take PTO! Call out! Take an extended lunch!
Good Trouble Lives On is a national day of nonviolent action to respond to the attacks posed on our civil and human rights by the Trump administration and to remind them that in America, the power lies with the people.
GOOD TROUBLE LIVES ON: KYLE CITY HALL
Good Trouble Lives On is a national day of nonviolent action to respond to the attacks posed on our civil and human rights by the Trump administration and to remind them that in America, the power lies with the people.
GOOD TROUBLE LIVES ON: HANDS OFF CENTRAL TX
Good Trouble Lives On is a national day of nonviolent action to respond to the attacks posed on our civil and human rights by the Trump administration and to remind them that in America, the power lies with the people.
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This isn’t just a newsletter—it’s your seat at the table.
Whether you know Felicia as the voice behind Through the Eyes of Women—her newspaper column in the New Braunfels Herald-Zeitung…
The founder of Her She Squad…
The host of the Through the Eyes of Women podcast…
The strategist behind multiple businesses…
Chief Communications Officer of Indivisible Hill Country…
Your County Precinct Chair…
Your sewing instructor…
Your Girl Scout troop leader…
Or the digital designer behind websites for changemakers and nonprofits—
you’re in the right place.
Felicia is a columnist, entrepreneur, educator, and advocate who leads with vision across every part of her life. From organizing political action, to mentoring women, to designing platforms that amplify purpose, her impact is intentionally layered.
The Felicia Files is your invitation into that depth—a symbolic file cabinet of reflections, ideas, and lived truths. Some files are public. Most are private. But when you’re given access, it’s always intentional.
Felicia’s Circle is more than a community—it’s where purpose meets people.
By joining, you’ll unlock real-time conversations, support groups, and exclusive updates directly from Felicia through The Felicia Files, her personal newsletter.
Whether you’re here to grow, lead, vote, or heal—you belong here.
