Felicia Ray Owens

As a wife, mother, entrepreneur, and public servant, I’ve dedicated my life to building platforms that uplift others. From mentoring women and founding purpose-driven businesses to serving my local community as Precinct Chair, my mission is clear: to help people grow, rise, and thrive—together.

Whether I’m organizing wellness retreats, writing my column for the New Braunfels Herald-Zeitung, hosting community forums, or mentoring women through Her She Squad, my work is rooted in service and powered by love, vision, and action.

Who I Am

I am a visionary mentor, newspaper columnist, public servant, and holistic success strategist dedicated to teaching women how to win—mind, body, wallet, and soul. With a background shaped by resilience and refined by strategy, I empower others through transformative mentorship, unapologetic advocacy, and community-rooted leadership.

A spiritual guide in a business suit, I lead with integrity, heart, and relentless drive. As co-founder of multiple brands—including Her She Squad Women’s Network, Wealth Greatness Group, Minted Opulence Travel Agency, the Ray Owens Group Realty, and ItsyDoodle Factory – I blend soul with systems to help women grow their businesses, heal their lives, and own their power.

Inspired by my daughter, I created ItsyDoodleFactory to design purpose-driven websites and digital platforms for women-led brands, civic organizers, and community-rooted movements that deserve to be seen, heard, and remembered.

Born and raised in Texas, I am a proud Black Texan with deep ancestral roots in the Lone Star State. I raised my daughters here, built my businesses here, and continue to serve my community from the boardroom to the backyard—bringing heart, heritage, and hometown grit to everything I do.

A devoted wife to a decorated Army veteran and mother to three daughters, my journey from survival to significance fuels everything I create. Now stepping forward as a rising political voice and future city council candidate, I serve as Precinct Chair for my district and play an active leadership role in Indivisible Hill Country—mobilizing civic engagement and empowering my community through grassroots advocacy.

In addition to my professional and political leadership, I give back through hands-on community involvement—teaching youth to sew in summer camps and helping them earn Girl Scout and Boy Scout badges and patches. My commitment to mentorship spans generations, from young girls finding their voice to women reclaiming their power.

Whether I’m hosting wellness retreats, mentoring women on their money mindset, building platforms, leading political movements, or redefining what success looks like—I’m not here to play small or play it safe. My mission is clear: I’m here to build legacy through generational success and shift culture to elevate lives through purpose, power, and holistic alignment.

What I Do

From coaching women and curating luxury travel to solving real estate problems and building political power—I’ve created multiple platforms that serve the same mission: helping people grow, thrive, and lead lives of purpose.

Here’s how my work comes to life:

Her She Squad

Healing, leadership, and sisterhood—for women ready to rise. As the women's division of Wealth Greatness Group, Her She Squad empowers women through retreats, mentorship, coaching, leadership programs, and raw real-life dialogue.

Retreats & Experiences

Curated getaways and transformational spaces designed for rest, clarity, and realignment—crafted with intention, rooted in purpose, and tailored for women seeking restoration, growth, and community. Powered by Minted Opulence Travel Advisors.

Ray Owens Group Realty

Real estate solutions for families and investors across Texas. Whether facing foreclosure, selling inherited property, or looking to invest, ROG offers compassionate, clear support to help clients move forward with power.

Political & Civic Leadership

Felicia’s Voter Network: Local Power in Action I lead grassroots efforts that engage voters, elevate underserved voices, and build civic power through community-driven action. From local forums to statewide advocacy, my work is about turning awareness into impact. Local advocacy and community-driven organizing for voters who believe in impact. Track my journey to City Council and get involved at every level.

Rooted in Service
Active in Community

“True leadership doesn’t start with a title—it starts in the trenches.” — Felicia Ray Owens

Military Roots

Don Owens III, a decorated U.S. Army veteran, embodies a legacy of service and leadership that profoundly influences our family’s commitment to community and purpose.

With over 21 years of active duty, Don has led humanitarian missions across Africa, Iraq, Korea, Italy, and Afghanistan, bringing aid and hope to countless communities. His dedication extends beyond the battlefield; as a Master Mason and Criminal Justice graduate, he has mentored youth, coached teams, and volunteered extensively, earning the Military Outstanding Volunteer Service Medal (MOVSM) for his unwavering commitment to others.

At home, Don is a devoted husband and father, partnering with me in our shared mission to uplift and empower. Together, we strive to build a legacy rooted in service, resilience, and transformative impact.

Explore More From Felicia

My work doesn’t just happen in boardrooms or on ballots—it happens in the words I write, the conversations I spark, and the truths I speak out loud. These platforms are where I lead with love, challenge systems, and bring real stories to light.

C4

Coffee. Cocktails. Culture. Conversation. is Felicia Ray Owens’ evolving media platform, where meaningful dialogue becomes public record. Some stories begin as podcast episodes. Some as print columns. Others as videos or field reflections. Each piece is its own powerful expression—rooted in truth and resonance.

WTH America!

A political news syndication and editorial platform where culture, clarity, and civic impact collide. From headlines to hard truths, WTH America amplifies what mainstream media ignores—one unapologetic post at a time..

Join Felicia’s Circle

This isn’t just a newsletter—it’s your seat at the table.

Whether you know Felicia as the voice behind Through the Eyes of Women

The founder of Her She Squad…

The host of the Through the Eyes of Women podcast…

The strategist behind multiple businesses…

Chief Communications Officer of Indivisible Hill Country…

Your County Precinct Chair…

Your sewing instructor…

Your Girl Scout troop leader…

Or the digital designer behind websites for changemakers and nonprofits—

you’re in the right place.

Felicia is a columnist, entrepreneur, educator, and advocate who leads with vision across every part of her life. From organizing political action, to mentoring women, to designing platforms that amplify purpose, her impact is intentionally layered.

The Felicia Files is your invitation into that depth—a symbolic file cabinet of reflections, ideas, and lived truths. Some files are public. Most are private. But when you’re given access, it’s always intentional.

Felicia’s Circle is more than a community—it’s where purpose meets people.

By joining, you’ll unlock real-time conversations, support groups, and exclusive updates directly from Felicia through The Felicia Files, her personal newsletter.

Whether you’re here to grow, lead, vote, or heal—you belong here.

Join My Circle

WHAT ARE YOU INTERESTED IN?

Her She Squad – Women’s Empowerment & Healing

This isn’t just a community—it’s a sacred space for women who are ready to reclaim their voice, rise through their stories, and grow in sisterhood. Whether you’re rebuilding, rediscovering, or simply resting, Her She Squad offers connection without pressure, and healing without performance.

Subscribers will receive:
- Invitations to real-time community circles—virtual and local
- Empowering writing prompts and self-reflection tools
- Guest highlights and podcast episodes from *Through the Eyes of Women*
- First access to soul-aligning healing journeys thoughtfully guided through MOTA
- Optional invites to our Book Club, rooted in feminine wisdom and collective realignment

Felicia’s Action Network (FAN) – Voter Engagement & Civic Action

FAN stands for Felicia’s Action Network—a grassroots movement led by Felicia Ray Owens to mobilize everyday people into purposeful action. Whether you’re fired up and ready to march, prefer organizing online, or want to support quietly behind the scenes, FAN gives you a way to show up for what matters.

You don’t need political experience—just a heart for your community and a willingness to make a difference.

Subscribers will receive:

  • Local action alerts and organizing opportunities
  • Invites to online strategy calls and in-person events
  • Behind-the-scenes updates on campaigns and civic movements
  • Tools for speaking up, showing up, or supporting in your own way

Greater Brain Group – Natural Healing & Elemental Wellness

This option is for those seeking a deeper return to self—through nature, food, energy, grief work, and holistic rebalancing. Whether you’re planting your first garden, healing from addiction, tracking the moon cycle, or watching the stars from a hillside in your camper—this path welcomes you.

Open to all who feel called—women, men, non-binary folks, LGBTQ+ kin, and anyone drawn to earth-centered healing.

Subscribers will receive:

  • Earth-centered wellness practices
  • Natural healing resources (plant medicine, food-as-medicine, emotional detox)
  • Seasonal rituals and celestial event alerts
  • Grief support, energetic alignment, and quiet restoration
  • Curated healing journeys offered through MOTA for when the time feels right

FROUSA News – Independent Journalism for Comal County + Beyond

Real stories. Local voices. National issues that hit home. Subscribe for the latest reports, commentary, and interviews from New Braunfels, Comal County, and the Hill Country region.

Subscribers will receive:

  • Daily morning briefing of top headlines and features

  • Behind-the-scenes editor notes from Felicia

  • Direct links to new columns, podcast episodes, and special reports

  • Early access to community reporting projects and call-outs for local voices