Felicia Ray Owens
As a wife, mother, entrepreneur, and public servant, I’ve dedicated my life to building platforms that uplift others. From founding FRO Media and creating spaces for women through Her She Squad, to organizing community action through F.A.N., my mission is clear: to help people grow, rise, and thrive—together.
Meet Felicia
I studied apparel design and business marketing at Texas Woman’s University before building and leading a grassroots marketing company that expanded into multiple cities and states. Alongside my entrepreneurial work, I also taught women and youth to sew, running a school that offered practical skills in creativity, confidence, and self-sufficiency until the pandemic forced its closure.
My leadership has always been rooted in service. I’ve volunteered as a Girl Scout troop leader and regional manager with the Girl Scouts of Greater Fort Worth, helped plant community gardens across the city, and supported food drives and charities that strengthen families and neighborhoods. Service has never been an afterthought — it has been central to who I am and how I lead.
That same commitment to truth and community led me to start a media company, FRO Media, which in July 2025 launched FROUSA.org — the only independent media outlet covering New Braunfels + Comal County from the inside out. Building an outlet outside of corporate control has been one of my proudest accomplishments, ensuring that real people and real stories in the Hill Country finally have a platform. FRO Media will also expand globally through FRO Global, connecting local voices to wider conversations.
Today, I’m pursuing a degree in Real Estate Management with a focus on law and housing equity, bringing that same entrepreneurial drive and lived experience into civic leadership. Born and raised in Dallas, I now call New Braunfels home, where I continue to raise my family and fight for a transparent, livable, and inclusive city.
What I Lead
FROUSA
Independent journalism for the Hill Country, telling real stories with real voices.
The Felicia Files
My personal newsletter and column, a file cabinet of reflections, civic updates, and lived truths.
C4
Coffee. Cocktails. Culture. Conversation. - A podcast and cultural commentary series exploring politics, power, and truth.
Her She Squad
Healing, leadership, and sisterhood for women, powered by retreats, seasonal journeys, and collective growth.
F.A.N. – Felicia’s Action Network
A grassroots civic movement mobilizing everyday people into purposeful action.
The Table We Build
Our family’s humanitarian foundation, rooted in restoration, equity, and community healing. COMING SOON.
Why I Serve
My journey from survival to leadership has always been about creating spaces where voices aren’t silenced and communities aren’t ignored. From volunteering with Girl Scouts and planting community gardens, to building independent platforms for women and launching FROUSA.org, service has always been at the center of my life.
I believe leadership means showing up — not hiding behind titles, closed doors, or backroom deals. It means standing with families who are priced out of housing, small business owners who can’t access resources, and neighbors who deserve safe streets and clean water.
This work isn’t about politics. It’s about service, equity, and legacy — ensuring that my daughters, and every child growing up in the Hill Country, inherit a community that truly belongs to them. That’s why I founded FROUSA.org, and that’s why I’ve stepped forward to run for New Braunfels City Council – District 4
“True leadership isn’t about titles or backroom deals—it’s about service, truth, and the courage to stand with your community.” — Felicia Ray Owens
This isn’t just a newsletter—it’s your seat at the table.
Whether you want reflections from The Felicia Files, updates from FROUSA.org, women’s healing through Her She Squad, or civic action with F.A.N. – Felicia’s Action Network, you’ll find your place here.
I am a writer, public servant, and advocate who leads with vision across every part of my life. From organizing civic action to building platforms that amplify real stories, my work is intentionally layered.
The Felicia Files is your invitation into that depth—a symbolic file cabinet of reflections, ideas, and lived truths. Some files are public. Others are private. But when you’re given access, it’s always intentional.
Felicia’s Circle is more than a community—it’s where purpose meets people. By subscribing, you’ll be able to choose the updates and communities you want to be part of—because this space is built for you.
Whether you’re here to grow, lead, vote, or heal—you belong here.