Felicia Ray Owens
As a wife, mother, entrepreneur, and public servant, I’ve dedicated my life to building platforms that uplift others. From founding FRO Media and creating spaces for women through Her She Squad, to organizing community action through F.A.N., my mission is clear: to help people grow, rise, and thrive—together.
Meet Felicia
I am a writer, public servant, and founder of FRO Media, home to FROUSA.org—the only independent outlet covering the Hill Country from the inside out. Born and raised in Dallas, I now call New Braunfels home, where I continue to raise my family and fight for the future of our community.
I’m currently pursuing a degree in real estate law to deepen my work on housing and community equity. From affordable housing and safe neighborhoods to protecting our water and supporting small businesses, my work is about building a city that is livable, transparent, and truly inclusive.
What I Lead
FROUSA
Independent journalism for the Hill Country, telling real stories with real voices.
The Felicia Files
My personal newsletter and column, a file cabinet of reflections, civic updates, and lived truths.
Her She Squad
Healing, leadership, and sisterhood for women, powered by retreats, seasonal journeys, and collective growth.
F.A.N. – Felicia’s Action Network
A grassroots civic movement mobilizing everyday people into purposeful action.
The Table We Build
Our family’s humanitarian foundation, rooted in restoration, equity, and community healing. COMING SOON.
Why I Serve
My journey from survival to leadership has always been about creating spaces where voices aren’t silenced and communities aren’t ignored. As a wife and mother raising my family in New Braunfels, I know what it means to fight for stability, opportunity, and truth in a city that doesn’t always work for everyone.
I believe leadership means showing up — not hiding behind titles, closed doors, or backroom deals. It means standing with families who are priced out of housing, small business owners who can’t access resources, and neighbors who deserve safe streets and clean water.
This work isn’t about politics. It’s about service, equity, and legacy — ensuring that my daughters, and every child growing up in the Hill Country, inherit a community that truly belongs to them.
This is why I’ve stepped forward to run for New Braunfels City Council – District 4.
“True leadership isn’t about titles or backroom deals—it’s about service, truth, and the courage to stand with your community.” — Felicia Ray Owens
This isn’t just a newsletter—it’s your seat at the table.
Whether you want reflections from The Felicia Files, updates from FROUSA.org, women’s healing through Her She Squad, or civic action with F.A.N. – Felicia’s Action Network, you’ll find your place here.
I am a writer, public servant, and advocate who leads with vision across every part of my life. From organizing civic action to building platforms that amplify real stories, my work is intentionally layered.
The Felicia Files is your invitation into that depth—a symbolic file cabinet of reflections, ideas, and lived truths. Some files are public. Others are private. But when you’re given access, it’s always intentional.
Felicia’s Circle is more than a community—it’s where purpose meets people. By subscribing, you’ll be able to choose the updates and communities you want to be part of—because this space is built for you.
Whether you’re here to grow, lead, vote, or heal—you belong here.